Half my family are blood-thirsty carnivores who lust after food like the Bacon Explosion. The other half are vegetarian. How do I pull off a family-pleasing meal without heated philosophical debate—and hours slaving over a hot stove? My favorite solution is to cook dishes so ... [Read More] [2 Comments. Please leave another.]
Copywriters’ Kitchen Weekly Menu February 1, 2009
Ever wake up with a mental hangover the day after a client meeting? That bad feeling that you promised to deliver too much too soon? This week's like that for me. I have a ridiculous deadline and time for little else—including cooking. That's why I set aside time over the ... [Read More] [Leave a comment]
Why “La Bella Figura” isn’t Enough to Sell Italian Wine to U.S. Buyers
As a copywriter, I attend a number of food and wine marketing events, as I did yesterday at NYC’s Italian Wine Week. As usual, stacks of gorgeous collateral materials crowded vendors’ tables. Unfortunately, much of it fell flat. Why? Because "la bella figura"—being ... [Read More] [Leave a comment]
Turn your Garbage into Gold: Compost with an Indoor Worm Condo
Part Two of a Copywriters' Kitchen two-part series: Worm Composting in 7 Simple Steps If you read yesterday’s Copywriters’ Kitchen post, you realize the positive impact your household can have on the environment—simply by composting your garbage. You discovered you don’t need ... [Read More] [2 Comments. Please leave another.]
Turn Your Garbage into Gold: Urban Worm Composting Made Easy
Part One of a Copywriters' Kitchen two-part series: Composting Myths and Facts Think the ecological crisis is too big to tackle—that your little household has no impact on the environment? Think again. By taking one simple step—composting your garbage—you can reduce ... [Read More] [8 Comments. Please leave another.]
