As a copywriter, I attend a number of food and wine marketing events, as I did yesterday at NYC’s Italian Wine Week. As usual, stacks of gorgeous collateral materials crowded vendors’ tables. Unfortunately, much of it fell flat. Why? Because "la bella figura"—being ... [Read More] [Leave a comment]
Serving scratch cooking recipes, frugal food tips and gimlet-eyed observations on freelance copywriting, marketing and family life for writers and other at-home workers.
